Case Studies

      

Case Studies

Case Studies & Recorded Webinars

These case studies and webinars reflect how the goal of applying digital experience to make memorable moments is achieved.

Digital experience is fulfilled by a wide range of digital media including digital signage, architectural media, video walls, mobile, tablet, augmented and virtual reality, technology interface (voice, gesture, etc.), analytics and the tools for managing messaging and interaction with these devices. Digital experience applies to business to business (B2B), business to business to consumer (B2B2C) and business to consumer (B2C) commerce. CDX invites digital experience case studies that illustrate use and can advance best practices. Contact us.

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*** NEW  Recorded Webinar  ***  
Push-Pull: Getting consumers off the couch and into your store.

This recorded webinar with special guests Ed King and Laura Davis-Taylor, Founding Principals of The High Street Collective addresses the intentions of CX, DX and UX describing how:

•   People always have, and always will crave love, beauty, ease, wonder and the power of connection. The empowered consumer wants digital experience to be part of their on-location, in retail journey of discovery, selection, infotainment and fulfillment.

•   Retailers have a unique advantage over digital-only experiences because they can deliver beautiful, tactile, physically-engaging, atmospheric experiences with the ease that digital offers.

•   Lighting up the shopper brain by integrating digital into their stores, creating an engaging, memorable experience shoppers crave is essential.

VIEW THE RECORDING HERE: (40 minutes)

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EVENT SUMMARY: Customer Experience is Defined at New Levels at June 2017 ICX Summit. When brands, retailers and digital experience providers met at the 2017 Interactive Customer Experience (ICX) Summit in Dallas, the focus was on defining “what works” to maximize CX approaches. Read the 6-page summary here.

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RECORDED WEBINAR:  Store Experience Impact on the Multi-Channel Consumer. This recording of the April 19, 2017 with special guest Paula Da Silva, SVP of iVend presents the results of research on how consumers see and what they expect from retail organizations that are moving forward with omnichannel, multi-touch point initiatives. See the 50 minute recording here.

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RECORDED WEBINAR: CONVERSION - Or Retail Fails!  This recording of the May 25, 2017 webinar with special guest Mark Ryski, author and Founding CEO of Headcount describes the important role of traffic and conversion analytics. See the recorded 60-minute webinar here.

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Consumer Expectations - Merging Physical and Digital Dynamic Signage and Place-based media add vitality to a location experience. This short paper presents statistics on why retail establishments should be using this media to achieve their goals. Download here.
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